"R U OK? It only takes 3 words" is a campaign dedicated to college students to create awareness for mental health just as same as we care physical health.

During this campaign, I have took on a leadership role as an creative director, designed multiple digital and print pieces, photographed all events and collaborated with other members for publicity effort on metal care awareness. The campaign was submitted to the national Bateman competition of PRSSA, The Campaign to Change the Direction.

​

The University of Nebraska at Omaha (UNO), with an enrollment of more than 15,000 students, is a metropolitan university with a diverse student body.

​

The main challenge for our campaign was targeting UNO students who does not often spend their time on campus.

For this solution, we focused on two main strategies, social media and information tables in different campus locations to raise our recognition.

As a result, we have received more than 8,696 people and 519 unique engagements on Facebook and 10,143 impressions and 819 engagements on Twitter.